Our story

A rei of sunshine for newborns and doting parents

Little Rei is a brand for babies and toddlers that is sustainable, safe, super soft, and highly cuddly. From swaddles to wash cloths to hooded towels, fun, stylish prints and luxurious bamboo fabrics are tactile to the touch — breathable, providing warmth and nurturing interaction with your baby.

Little Rei is about being kind to the earth, keeping the planet safe for future generations. Our products are useful, our prints are simple and stylish, and we prioritise comfort for better sleep.

Born during Covid, Little Rei is the brainchild of Mama Sharon — a veteran of 25 years in the mommy & baby industry. Kissing baby skin with the softest, most cuddly swaddles and onesies, enveloping little bodies in plush hooded towels, Little Rei has brought comfort and smiles into many a baby and toddler's life — like a welcome burst of sunshine.

Simple and stylish, prioritising both form and function, we also boast a line of silicone products for little hands as your babies grow on to eat and play. Today Little Rei is available across Singapore, Malaysia, Thailand, Vietnam, Hong Kong, Taiwan, China and Cambodia.

never without cuddles · #reiofsunshine