Finance Director · Mother of one, expecting
Jennifer Wijaya
Jennifer runs finance at Little Rei. She is from Jakarta, has a two-year-old and is expecting her second, and she is the person on this team most likely to ask what something actually costs before asking whether it is nice.
She writes the comparison guides here: this against that, what the difference is, what each one costs and which one you should buy. Her pages are built around tables because she thinks in tables, and because a parent standing in an aisle at nine in the evening wants an answer and not an essay.
Outside work she sings karaoke with more commitment than most people bring to anything, follows K-pop and J-pop closely, and organises a great many restaurant dinners, playdates and family holidays. She is very good at finding a deal and slightly evangelical about sharing one.
16 guides by Jennifer
- Best Diapers for Newborns in Singapore: 7 Brands Compared4 Oct 2026
- Little Rei vs Merries, Pampers, Huggies, Drypers, Offspring and Applecrumby1 Oct 2026
- Nursing Bras: Sizing, Cost and What to Buy When31 Aug 2026
- Swaddle vs Sleep Sack: Which Does Your Baby Need?10 Aug 2026
- Bamboo vs Conventional Diapers8 Apr 2026
- Tape Diapers vs Pull-Up Pants: When Should You Switch?11 Dec 2025
- How Soon Can You Feel a Baby Move in a Second Pregnancy?10 Nov 2025
- What to Pack in Your Hospital Bag (and What to Leave Out)27 Sept 2025
- Nesting: Preparing Your Home for a Newborn31 Aug 2025
- Taking a Baby Somewhere Cold3 Jun 2025
- Pregnancy Announcement Ideas16 May 2025
- Newborn Essentials Checklist Singapore: What You Need in Baby's First 3 Months17 Apr 2025
- Bamboo vs Cotton Muslin Swaddles: Which Is Better for Singapore's Weather?16 Apr 2025
- Best Newborn Baby Gifts in Singapore: 25 Practical Ideas Parents Will Use16 Apr 2025
- Baby Sleep Sack Guide Singapore: TOG Ratings, Air-Con and Sizing Explained15 Apr 2025
- Baby Shower Gifts Singapore: What to Buy at Every Budget11 Apr 2025