Finance Director · Mum of one, expecting
Jennifer Wijaya
Jennifer runs finance at Little Rei. She is from Jakarta, has a two-year-old and is expecting her second, and she is the person on this team most likely to ask what something actually costs before asking whether it is nice.
She writes the comparison guides here: this against that, what the difference is, what each one costs and which one you should buy. Her pages are built around tables because she thinks in tables, and because a parent standing in an aisle at nine in the evening wants an answer and not an essay.
Outside work she sings karaoke with more commitment than most people bring to anything, follows K-pop and J-pop closely, and organises a great many restaurant dinners, playdates and family holidays. She is very good at finding a deal and slightly evangelical about sharing one.
13 guides by Jennifer
- Swaddle vs Sleep Sack: Which Does Your Baby Need?31 Aug 2026
- Tape Diapers vs Pull-Up Pants: When Should You Switch?26 Aug 2026
- How Soon Can You Feel a Baby Move in a Second Pregnancy?25 Aug 2026
- What to Pack in Your Hospital Bag (and What to Leave Out)22 Aug 2026
- Nesting: Preparing Your Home for a Newborn22 Aug 2026
- Taking a Baby Somewhere Cold17 Aug 2026
- Pregnancy Announcement Ideas15 Aug 2026
- Bamboo vs Cotton Muslin Swaddles: Which Is Better for Singapore's Weather?5 Aug 2026
- Newborn Essentials Checklist Singapore: What You Actually Need in Baby's First 3 Months5 Aug 2026
- Baby Sleep Sack Guide Singapore: TOG Ratings, Air-Con and Sizing Explained5 Aug 2026
- Best Newborn Baby Gifts in Singapore: 25 Practical Ideas Parents Will Use5 Aug 2026
- Baby Shower Gifts Singapore: What to Buy at Every Budget5 Aug 2026
- Bamboo vs Conventional Diapers8 Apr 2026