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Play & development

Play, language and how babies learn

There is a quiet pressure on new parents to be running a curriculum, and it is largely unnecessary. Free, child-led play is the main mechanism by which young children learn; most of what is sold as enrichment is sold to parents rather than to children.

These guides take that seriously without being dismissive. Where something works, and reading daily from birth, face-to-face exchange in the first months, repeated low-pressure exposure, we say what the evidence shows. Where the marketing outruns the research, as with baby sign and cognitive claims, we say that too.

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