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Commercial Director · Father of four

Eric Richfield

Eric runs commercial partnerships at Little Rei and is the father of four: Tommy, who is twelve and has recently discovered sarcasm; Erica, who is nine and has always had it; and Susan and Mary, two-year-old twins who operate as a single entity with two sets of hands.

He is English, which explains the tone, and a hands-on parent, which explains the rest. He writes the guides here about the parts of family life that are logistical before they are emotional, like getting four children through an airport, refereeing an argument about whose turn it is, working out why a nine-year-old has gone quiet, and the specific arithmetic of doing bedtime for twins on your own.

He also plays and watches a great deal of football, and has views on how early is too early to take a two-year-old to a match. The answer, arrived at empirically, is later than he thought.

Eric is not a clinician, a psychologist or a teacher. He writes as a parent who has done a particular thing four times and taken notes, alongside the evidence where evidence exists. Nothing here replaces advice from someone qualified to give it.

21 guides by Eric

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