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Business & Product Director · Mother of two

Veronica Chi

Veronica runs product at Little Rei and is a mother of two. She specifies the fabrics, certifications and construction behind the brand's bamboo textiles, which means she spends an unusual amount of time on the specific questions parents ask about what sits against a baby's skin: how a fibre handles moisture, what a certification actually covers, and which claims in this category do not survive contact with evidence.

She writes the guides here where a named person should be accountable for the advice: baby skin, feeding, sleep safety, pregnancy and the first weeks with a baby who is not feeding the way the books describe.

Veronica is not a doctor, midwife, dietitian or lactation consultant. Her guides are written to help you understand a subject and ask better questions of the people treating you, they do not replace clinical advice, and they say so wherever the distinction matters.

26 guides by Veronica